PPC Management · Google Ads & Microsoft Ads

PPC management focused on worthwhile enquiries.

Paid search for UK service businesses. Reach the right prospects, reduce wasted spend and understand what your advertising delivers.

Target searches that matter to your business
Connect campaigns, landing pages and tracking
Know what is changing and why

Let’s discuss your PPC

Tell us about your business. We’ll get in touch to discuss fit, budget and next steps.





    Management fees and ad spend agreed separately.

    Privacy notice

    Your account stays yours

    You retain full ownership of your ad accounts.

    Clear scope and fees

    A straightforward proposal before we begin.

    Commercially focused reporting

    Clear, practical insight on performance.

    Starting fresh or ready for a better approach?

    Launching paid search

    Establish your goals, targeting and measurement before investing in campaigns.

    Improving existing campaigns

    Review the account, identify wasted spend and prioritise changes before scaling.

    What your PPC management includes

    A considered start

    Goals, lead quality and budget agreed
    Account review or campaign setup
    Search targeting, ad copy and exclusions
    Conversion tracking and landing-page checks

    Ongoing management

    Search-term and budget reviews
    Ad testing and campaign adjustments
    Lead-quality feedback and optimisation
    Monthly reporting and next priorities

    Website development and complex tracking work are scoped separately.

    Reporting that helps you make decisions.

    Understand what you spent, which enquiries were relevant and what we’re changing next.

    Spend and enquiry costs
    Qualified leads, where sales feedback is available
    Actions taken and priorities ahead
    Discuss your PPC

    Illustrative report structure

    Your monthly PPC review

    01

    Spend & enquiries

    A clear view of spend and the enquiries generated.

    02

    Lead quality

    Feedback on enquiry quality, where available.

    03

    Changes made

    What we’ve done and why.

    04

    Next priorities

    Planned focus for the coming period.

    From first conversation to ongoing improvement

    01

    Agree the fit

    Discuss your services, goals, current activity and budget.

    02

    Build the foundations

    Agree the plan, access and measurement before launch or changes.

    03

    Review and refine

    Use campaign evidence and sales feedback to guide the next decisions.

    Before you get started

    We quote against scope and account complexity. Ad spend is separate from our management fee.

    We assess likely search costs, demand and lead value before recommending a starting budget.

    Yes. You retain ownership and grant us access to manage it.

    Timing varies with demand, budget and your sales cycle. We agree review points rather than promise instant returns.

    Yes. We review the setup and agree priorities before making changes..

    Let’s make your PPC spend count.

    Start with a conversation about your business and what a valuable enquiry looks like.

    Discuss my PPC